The tone of voice of the social communication is sharp and ironic, aligned with Starting Finance’s established language and its young audience.
An out-of-home campaign was developed to promote the event, including a large-scale placement in central Milan.
The visual system for the event space combines illustrations and flat color fields, guiding attendees and creating a cohesive on-site experience.
Custom video intros were produced for each speaker, alongside dynamic graphics supporting the different moments of the event.
Social
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