Branding
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The Green/Branding
The Green/Branding
The Green’s brand identity, a restaurant located inside Hilton Rome EUR La Lama, is conceived as a contemporary interpretation of Mediterranean cuisine.
The project is deeply connected to the space itself: the visual identity is tailored to the architecture and atmosphere of the restaurant.
CLIENT
Hilton Roma EUR La Lama
YEAR
2023
ROLE
Graphic Designer
Logo
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Logo
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The logo evokes an intimate space designed to experience seasonal cuisine in a refined and immersive setting.
Font
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Font
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The font Exposure was chosen for its expressive typographic system, built around the concept of light exposure. This reflects the natural light dynamics created by the restaurant’s large glass surfaces.
Color palette
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Color palette
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The palette revolves around pine green, the brand’s core color, complemented by a range of beige tones that soften and expand its application.
THE GREEN
HEX:25362D
R:37 G:54 B:45
C:78% M:52% Y:66% K:66%
LIGHT BEIGE
HEX:E8E1DA
R:232 G:225 B:218
C:11% M:11% Y:15% K:0%
Texture
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Texture
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Textures are inspired by the pine forest integrated into the restaurant wallpaper. Natural elements are abstracted into graphic patterns that enrich the visual system.
Look & Feel
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Look & Feel
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Applied across the restaurant materials, the identity expresses the concept of a “window onto taste.”
Outdoor
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Outdoor
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A custom light installation was designed for the entrance, translating the logo into a three-dimensional experience and reinforcing the relationship between light and form.
See more works ↘
(or maybe not)
Hope you had fun around my site,
feel free to contact me. ↘
©nietzskij
made with organized rage
2026
(or maybe not)
Hope you had fun around my site, feel free to contact me. ↘
©nietzskij
made with organized rage
2026
(or maybe not)
Hope you had fun around my site, feel free to contact me. ↘
©2026 nietzskij
made with organized rage
The Green
The Green’s brand identity, a restaurant located inside Hilton Rome EUR La Lama, is conceived as a contemporary interpretation of Mediterranean cuisine.
The project is deeply connected to the space itself: the visual identity is tailored to the architecture and atmosphere of the restaurant.
CLIENT
Hilton Roma EUR La Lama
YEAR
2023
ROLE
Graphic Designer
See more ↘